Investing in high growth business potential
Cornwall Development Company has successfully been awarded a £4.387 million European Regional Development Fund (ERDF) contract by the Department for Communities and Local Government (DCLG) to manage the BIG2 Project over a 3 year period). It’s purpose is to support investments in high growth or potential high growth businesses based in Cornwall.
Its principal objectives are to support 200 businesses through grant investments before December 2018, creating 360 jobs and levering in private sector gap funding of £4.4m. The level of investment will range from circa £2,500 up to a maximum of £75,000. The anticipated average investment will be around £18,000; representing a maximum 45% contribution to an applicant’s proposal.
We were asked to design a stand alone website to encourage potential high growth business owners to express interest in the fund at the same time as being careful not be too inclusive and available for all. In order to ‘inspire’ the right type of businesses we commissioned some animations that appealed to all business audiences and demographics. Carefully crafted messaging and calls to action also point users in the right direction to either visit an alternative fund or fill out the online form.
Our process involved messaging workshops, personas, wireframes and prototyping the user journey.